During my panel comments as a seminar speaker on November 17, 2015 in New York, I shared a variety of marketing and public relations insights. This program, “Institutionalizing Your Brand to Effectively Raise Capital,” was well attended by hedge fund managers, allocators and some service providers. Five common communication traps to avoid, some of which I noted while speaking, are highlighted here. HS Marketing Article _Five Common Traps Dec 2015