article published March 18, 2014: “Drumming Up Business With a Different Drummer.” Marketing to differentiate yourself
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Interviewed by William Freedman for Hedge Fund Marketing Alliance article published February 4, 2014: “Perfect Pitch – How Not to Be Tone-Deaf to Investors.” Read more >>>
Which marketing strategies should emerging managers pursue for 2014 to be seen and heard as well as understood by investors in a crowded marketplace? What are institutional investors really looking for? How can branding help? Will the JOBS Act provide real benefits?
“While opening the door to more transparent communication, The JOBS Act is not a panacea and not the game changer it should be,” noted Holly Singer for Infovest21 News last week. …
HFMWeek article “Getting Fund Marketing Right” by Andre Boreas and Holly Singer discusses hedge fund marketing best practices and effective communication techniques.
