HS Marketing launches new website. Be heard, seen and understood.
Should you be more concerned with communication or communications? The short answer is “both.”
The marketing of private placements is expected to undergo a sea change in communication opportunities and some challenges resulting from the SEC vote as of August 29, 2012 to eliminate the ban on general solicitation and advertising, as required by the JOBS Act. Once this proposed rule is finalized, hedge funds will face a wide range of external communication options that were previously unavailable for this space.
The process of building your brand offers opportunities to showcase your capabilities using dynamic marketing tools that may reinforce your communications strategy. Creating a compelling message isn’t enough. What can you do to help your target audience hear and see you? Which tactics will engage them in a more meaningful way?
"Communication alpha" may be considered a source of value in supporting hedge fund managers' marketing, asset raising and retention objectives, reflecting both the capability and willingness to deliver clear, consistent, frequent messages to investors.
HS Marketing announces the launch of our new web presence at www.hsmarketing.com
New York: Panel Discussion & Program hosted by Alston & Bird LLP
IIR Conference: Marketing and Client Servicing for Hedge Funds
Interview & Quote Source: Branding for Hedge Fund Managers and Service Providers, Infovest21 Special Research Report
Your Web Presence: Best Practices for Hedge Fund Managers, Webinar hosted by Ropes & Gray.