News
Be Heard. Be Seen. Be Understood.
HS Marketing launches new website. Be heard, seen and understood.
Communication vs. Communications: With or Without JOBS Act Final Rule copy
Should you be more concerned with communication or communications? The short answer is “both.”
Preparing for a Marketing Sea Change . . . Post-JOBS Act
The marketing of private placements is expected to undergo a sea change in communication opportunities and some challenges resulting from the SEC vote as of August 29, 2012 to eliminate the ban on general solicitation and advertising, as required by the JOBS Act. Once this proposed rule is finalized, hedge funds will face a wide range of external communication options that were previously unavailable for this space.
Branding Your Business More Dynamically
The process of building your brand offers opportunities to showcase your capabilities using dynamic marketing tools that may reinforce your communications strategy. Creating a compelling message isn’t enough. What can you do to help your target audience hear and see you? Which tactics will engage them in a more meaningful way?
Leveraging Your Communication Alpha
"Communication alpha" may be considered a source of value in supporting hedge fund managers' marketing, asset raising and retention objectives, reflecting both the capability and willingness to deliver clear, consistent, frequent messages to investors.
HS Marketing announces the launch of our new web presence at www.hsmarketing.com
Speaker (New York): “Hedge Fund Marketing & Capital Raising – Opportunities and Constraints”
New York: Panel Discussion & Program hosted by Alston & Bird LLP
FRA Conference Speaker (New York): Developing and Upgrading Hedge Funds’ Marketing Toolkit
IIR Conference: Marketing and Client Servicing for Hedge Funds
Infovest21 article (quotes), “Branding for Hedge Fund Managers and Service Providers”
Interview & Quote Source: Branding for Hedge Fund Managers and Service Providers, Infovest21 Special Research Report
Webinar Speaker: Your Web Presence – Best Practices for Hedge Fund Managers
Your Web Presence: Best Practices for Hedge Fund Managers, Webinar hosted by Ropes & Gray.