Clients
HS Marketing has worked with almost 100 clients in the alternative investment industry since the firm’s inception in 1994. This diverse mix ranges from small start-up businesses to large established organizations including Commodity Trading Advisors (CTAs), hedge fund and multi-product investment managers, funds of funds and service providers. The managers reflect a wide range of strategies and trading approaches. Below is a sampling of clients that have engaged our services in various capacities over the years. Contact us for additional information.
| Client | Type |
|---|---|
Abbott Capital |
Private Equity |
Achronos Capital |
Futures |
Alpine Associates |
Hedge Fund |
Anchor Risk Advisors |
Hedge Fund |
Aspen Partners |
Futures |
Beechdale Capital |
Futures |
Caerus Emerging Markets |
Hedge Fund |
Cobalt Capital |
Hedge Fund |
Crow & Associates |
Services |
Deltec |
Hedge Funds |
DPM |
Services |
Equinox Fund Management |
Futures |
Haidar Capital |
Hedge Funds |
HedgeServ |
Services |
Joho Capital |
Hedge Fund |
Lightbox Capital |
Hedge Fund |
Metropolitan Capital |
Hedge Fund |
Midsummer Capital |
Hedge Fund |
Mudrick Capital |
Hedge Fund |
Philadelphia Financial |
Service |
Sibilla Capital Management |
Hedge Fund |
Taylor Investment Advisors |
Hedge Funds |
Terra Global Capital |
Private Equity |
Trewbridge |
Services |
Weston Capital |
Hedge Funds |
Case Studies
Service Provider
A niche service provider to the hedge fund community engaged us for public relations, communication initiatives and creative marketing services. We have focused on PR, media planning and advertising campaigns, all of which have brought increasing visibility for the firm and its executive team. Our message development, in conjunction with numerous press releases combined with targeted media outreach and interview coaching, has resulted in high caliber press interviews and published articles. We have upgraded and expanded the advertising campaign from print to animated digital/multimedia and provided media budget recommendations including strategic allocations to improve hedge fund industry visibility.
Small Money Manager
A small money manager in a relatively remote location sought media coverage in order to raise visibility and attract business development leads while recovering from the negative effects of managed futures industry counterparty issues. Our public relations services for this CTA provided focused message development, media outreach and coaching, resulting in desired exposure including high quality time-sensitive interview opportunity and publication of articles.