Choosing a logo color? What does your firm’s color palette say about your brand? Does the color fit what is being sold? Check out these tips on color choice, brand impact and fit.
Check out our prior tips on designing a logo identity – here.
Proudly partnering with Princetonian Graphics’ design experts, we’ve been serving the alternative investment community – fund managers, futures traders, asset allocators and service providers – for two decades. Contact us. Communication Alpha® is a registered trademark of HS Marketing LLC.
After arranging and coaching speakers for numerous short videos filmed by Asset TV during two recent Hedge Fund industry conferences – Hedgeopolis in New York and Global Fund Forum in Bermuda – I wanted to share a variety of takeaways including media advice a/k/a speaking tips for newbies. Video speaking advice: read more. This article was originally published in the Hedge Connection blog (11/4/16), reprinted with permission.
Served as panel moderator for “Marketing to Hedge Fund Investor Gatekeepers” (Hedgeopolis 2016), The Hedge Fund Association’s Annual Insights Conference. Watch the video, thanks Asset TV.
Served as panel moderator: The Hedge Fund Association‘s Sept. 7, 2016 San Francisco Symposium “Cybersecurity Challenges & Preparedness” with Darktrace CEO as keynote speaker.
Is Your Press Release Newsworthy? Published in the Hedge Connection blog, this article is reprinted with permission. Whether you are a first-time author of a press release or seasoned professional, it’s easy to get so carried away as excitement builds over a promotional opportunity that we may easily forget to take a step back and consider the need for a reality check. Before rushing into a PR campaign or crafting a single news announcement on behalf of a hedge fund, asset allocator or service provider. . . Review these these tips and traps.
Check out 5 basic questions about your identity. Find out what your logo says about you. Improve your marketing strategy. How does Communication Alpha® benefit your marketing strategy?
Proudly partnering with Princetonian Graphics’ design experts, we’ve been serving the alternative investment community – fund managers, futures traders, asset allocators and service providers – for two decades. Contact us.
Communication Alpha® is a registered trademark of HS Marketing LLC.
Article & Video: Recently published in the Hedge Connection blog, this “Five Common Traps” article is reprinted with permission. Watch this video for some key excerpts.
Speaker/Panelist – November 17, 2015 Marketing seminar: “Institutionalize your brand to effectively raise capital” (New York City); co-produced and sponsored by Imagineer Technology Group, Hedge Connection, Herrick Feinstein and HS Marketing.