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HFA’s Sept 7th San Francisco Symposium “Cybersecurity Challenges & Preparedness” provided timely insights and best practices from leading experts on how cybersecurity preparedness can help improve your firm’s operational edge and scalability. I served as panel moderator; Darktrace CEO was the keynote speaker. 

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Is Your Press Release Newsworthy?  Published in the Hedge Connection blog, this article is reprinted with permission.  Whether you are a first-time author of a press release or seasoned professional, it’s easy to get so carried away as excitement builds over a promotional opportunity that we may easily forget to take a step back and consider the need for a reality check.  Before rushing into a PR campaign or crafting a single news announcement on behalf of a hedge fund, asset allocator or service provider. . . Review these these tips and traps.

Check out 5 basic questions about your identity. Find out what your logo says about you. Improve your marketing strategy.  How does Communication Alpha® benefit your marketing strategy?

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Proudly partnering with Princetonian Graphics’ design experts, we’ve been serving the alternative investment community – fund managers, futures traders, asset allocators and service providers – for two decades. Contact us.
Communication Alpha® is a registered trademark of  HS Marketing LLC


How can hedge funds reach “Communication Alpha?” Find out in this interview with HS Marketing’s Holly Singer and Stan Stalnaker from  Hub Culture at the Global Fund Forum in Bermuda. June 24, 2015.  Watch the video. Communication Alpha® is a registered trademark of HS Marketing, LLC.

HS Marketing LLC received U.S. Trademark approval for “Communication Alpha” as of April 21, 2015.  Registration #4,724,774.

Guest speaker: “Marketing Opportunities for Alternative Investment Managers: Communication Best Practices & Traps to Avoid” 5/13/15 webinar organized by Richey May & Co. for hedge fund and private equity managers. Listen to presentation here.